Upheaval
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JAXJOX

JAXJOX is an innovative tech company dedicated to building next-gen connected fitness products. In 2019, JAJOX called on Joseph to develop a robust and high-level, high-impact content strategy. So he set out to create a more unified—and magnetic—brand experience.

Joseph began with extensive brand discovery, which included persona development, branding exercises, brand identification, brand positioning, industry research, and competitor analysis. He then performed an extensive brand audit, encompassing areas of content, social, digital PR, and SEO.

Joseph presented a multi-channel strategy designed to alert, capture, and convert busy people who want to work out smarter, not harder. Beginning with a big PR push and building off of a massive, international product release, Joseph developed brand materials, revamped the website, built out the blog, created extensive workout + nutrition plans, developed product guides, and created content for major product launches (including a highly anticipated Apple launch).

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