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      <image:caption>Fearless* founder, Joseph.</image:caption>
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      <image:caption>Fearless* founder, Joseph.</image:caption>
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      <image:caption>See the IG in the full &gt;</image:caption>
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      <image:caption>Heighten Awareness and Earn Attention Some content is mainly intended to raise awareness and start conversations around a brand or offer. These executions and campaigns get new eyes on the brand, drive traffic and engagement, and earn links back to the site. In this case, we created 5 micrographics within the guide that were used as separate promotion pieces. By doing so, we drove links to the site and eyes on the landing page, all where users could download the full guide. In inviting new potential customers into the ecosystem and rewarding them with valuable content, we were able to capture hundreds of quality leads and drive over 100k in direct revenue.</image:caption>
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      <image:caption>Rock ‘n’ Roll Destination Guides &gt;</image:caption>
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      <image:caption>The expanded San Diego Interactive Map featured countless locations and micro interactions, enabling out-of-towners to get in-the-know before they began their race-cation. Additionally, Joseph performed a full content audit, reorganized and structured the company’s massive stockpile of content, and revamped the blog in form of ‘The Tempo’ hub, which housed every mile, moment, and musical performance.</image:caption>
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