For over two years, Joseph managed content for National Pen. The promotional office products company saw room to grow, and our team saw opportunities to innovate and drive purchase. We ended 2016 with our Weekender Calendar, a goals-driven piece intended to inspire users and encourage calendar purchases. In just two weeks after launch, it had driven thousands in direct revenue. The company call center rang off the hook with requests for physical copies of the calendar, which was later produced for customers—and disseminated company wide before the coming of the New Year.
Our desk campaign, featuring three desk-centric content pieces, was a Content Marketing Award Finalist in 2018. The infographic and quiz series was created to raise awareness, earn high quality inbound links, increase social engagement, and drive promo product purchases. We saw the desk as the perfect digital setting for an indirect sales push. Together, the quiz and graphics accounted for hundreds of backlinks, thousands of social shares, and over 50k unique site visits.
When calendar purchases were down, Joseph gathered the team for a brainstorm. We ended 2016 with our Weekender Calendar, a goals-driven piece intended to inspire users and encourage calendar purchases. In just two weeks after launch, it had driven thousands in direct revenue. The company call center rang off the hook with requests for physical copies of the calendar, which was later produced for customers—and disseminated company wide before the coming of the New Year.
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