When Rock ‘n’ Roll Marathon registrations were down, they reached out for help. A few years into the relationship, Joseph Dalton was tasked with taking over content strategy for the global running company.
He and his team developed comprehensive digital strategies focused on advancing the customer journey. The goal: Turn bystanders into participants, one-time registrants into lifetime Rock ‘n’ Roll marathoners.
Here’s a sampling of the work:
A preview of the to-be-launched Find Your Race section of the RNR site.
Spectator sign ideas used as part of the 2018 reinvention campaign.
The expanded San Diego Interactive Map featured countless locations and micro interactions, enabling out-of-towners to get in-the-know before they began their race-cation.
Additionally, Joseph performed a full content audit, reorganized and structured the company’s massive stockpile of content, and revamped the blog in form of ‘The Tempo’ hub, which housed every mile, moment, and musical performance.