Design isn’t just about how something looks; it’s about how it makes you feel—like the floors that help turn a house into a home, one plank and step at a time. Great design can inspire action, and spur purchase. For the Shaw Floors Fall media tour, we created a series of hand-crafted kits. Each were passed out to influential bloggers and editors at a product showcase event, culminating in the launch of the new FloorVana app.